ORANGINA MARKETING DUDE: It's a drink. An orange drink. A juice-based orange drink, full of natural goodness, and slightly carbonated, but only slightly, so it tastes a little like it's only fizzy because something unpleasant has happened during the processing and drinking it may kill you. Plus bits! Orangey bits! Not like a Jaffa Cake, though. Their orangey bit is 'smashing'. Ours are...kind of gritty. But they like that, the Europeans.
AD DUDE: Uh-huh.
ORANGINA MARKETING DUDE: So we need an ad that sums up all of that. But in a sexy way.
AD DUDE: Sexy carbonated poison grit?
ORANGINA MARKETING DUDE: Yup. Though we don't want Joe Vanilla drinking our carbonated poison grit. We want to push the envelope! Think outside the box! Blue-sky the pumpkin thermometer!
AD DUDE: Mmmkay.

I cannot believe this was just on my television, honestly, there are no words